OUR STORY

Established in 2020, Provoke is a fashion brand created for the spirited youth of Pakistan who enjoy indulging in the latest lifestyle trends; be it style, music, technology or social networking, as a means to express themselves. Provoke has separate product lines in order to cater to all segments and their demands - men, women and juniors. Within each line we offer a wide array of products which caters to a variety of different styles and preferences, from highly fashionable, on trend pieces to athleisure garments to more casual, every day attire and basic apparel.

Provokes product range also includes a wide array of accessories and we plan to expand our product ranges to other segments in the coming future, making it a one-stop high-street destination for all wardrobe and tech demands. Provoke has always been able to provide the best in fashion through a unique and flexible model that is open to adapting to the constant changes that occur during a season. At the same time, we are able to respond to key trends and develop them into wearable fashion in the shortest possible time for a collection that is fun, vibrant, and expressive.

Our Motive is to “Always Deliver More Than Expected to Our Customers.”